About Us

At addGloo™, we believe that current online ads grow less and less effective at attracting internet users to take action and all sorts of studies and research on the subject underscore this trend. Our answer is to not only offer a growing library of engaging rich media ad types that keep users on the website where they are engaged, but we offer this to clients on a self-serve basis. Our intuitive platform allows you to rapidly test different Gloo™ at a tiny fraction of the cost normally required in creating and flighting display and rich media ads.

We thrive because we believe that advertisers, publishers, agencies and networks and of course the internet audience are craving, actually demanding, a better alternative to today’s display and rich media ads that blanket sites the web over.

addGloo.com is the creation of Breakout Solutions, Inc., a leading social media company.

Breakout Solutions is a well-oiled machine, led by a team of skilled and experienced individuals that love to create solutions to help other businesses solve problems, succeed and achieve outstanding results while at the same time delivering a top-notch user experience.

Management Team

Gregory Sukornyk
Chairman, Chief Executive Officer & Founder
Gregory, Chairman & CEO and founder of the Company, loves bringing out-of-the-box technology and Internet products to the market. He is an accomplished Internet entrepreneur who co-founded and led, as Chairman & CEO, The X-Stream Network, a pioneer of free Internet access. X-Stream launched in London, England in March 1998, became the 3rd largest ISP in the UK within 12 months and expanded into Sweden, Norway, Denmark and The Netherlands before being acquired for $75m in March 2000 by LibertySurf, France’s leading ISP backed by Bernard Arnault and the UK’s Kingfisher. LibertySurf floated on the Paris Bourse at a record-setting $2 Billion valuation in a €520 Million offering led by Deutsche Bank. Gregory remained as Chief Executive of LibertySurf’s Northern European operations through late 2000, helping the company to become a European Internet leader, before being acquired by Italy's Tiscali. Prior to and following X-Stream, Gregory has been an advisor to other emerging Internet and technology companies such as Lasoo, a pioneer in geovisual search acquired in 2002 by Overture (now part of Yahoo!) and was a co-founder of GS & Associates, a Toronto-based technology and Internet media consultancy. Gregory earned his law degree (LLB) at The London School of Economics in England and a B.A. (Honours) from Queen’s University in Kingston, Canada.

Paul Cowles
Chief Technology Officer
Paul Cowles, our Chief Technology Officer, is fanatical about new technology and has been building truly innovative Web software products for more than a decade. As CTO of the Company, he is responsible for technology decisions and architecture, directs the company’s R&D efforts and is a highly accomplished developer to boot. Before joining Breakout Solutions, Paul led cross-functional teams as Director of Product Development at Kaboose Inc., one of the largest family-focused online media companies in the world, recently acquired by Disney. Prior to Kaboose, Paul lead back office and new media development as Director of Development at CCH Canadian Limited. Earlier in his career, Paul assisted Fortune 500 companies implement workforce management software solutions at Workbrain Inc., helped pioneer peer to peer distributed audience measurement software at webHancer Corp., worked closely with the w3c on the next generation Semantic Web while at Semaview Inc. and built Web portals for non-governmental organizations including UNICEF while at Human Rights Internet. Mr. Cowles holds a degree specializing in Computer Science from the University of Alberta.

Paul Singman
VP, Sales & Business Development
Paul is a consummate sales and business development leader who has worked for several leading Internet, media and technology companies over his career. Prior to Breakout, Paul was Director of Sales for social media market leader RockYou, where he worked with top brands direct such as Nokia, Coca-Cola, Radio Shack, Hewlett Packard and Progressive Insurance. Before that, Paul served as Director of Sales at Expedia, Inc. where he managed sales for Virtual Tourist in the Eastern Region, and prior to that directed sales and business development at ISP behavioral targeting specialist Nebuad based in Redwood City, CA. Paul has held management positions at search engine marketing leader SendTec, Inc. and at GiantBear, a wireless application service provider, where he took a leadership position within the wireless advertising space. At GiantBear, Paul was responsible for the development and implementation of the company’s wireless advertising initiative, which served clients and agencies alike, and he was one of the senior management team responsible for the successful sale of GiantBear to content leader InfoSpace in December of 2001. Earlier in his career, Paul sharpened his skills in broadcast media, serving as Vice President of Sales for Dom Camera Media, LLC in New York City, a leader in broadcast television sales, where he handled a powerful list of clients and agencies with personal billings in excess of $25 million per broadcast year. Paul has a strong background in media with a focus on advertising sales, having begun his career at Ogilvy and Mather Advertising in New York in the early eighties. As an early advocate of selling multicultural marketing opportunities to Madison Avenue, he joined then national cable network startup Black Entertainment Television. Shortly thereafter, he went on to then publicly held Television Syndication leader Multimedia Entertainment, Inc and sold national television advertising for a stable of then-popular daytime, prime and late-night syndicated programs such as Donahue, Sally Jesse Raphael, Jerry Springer and Rush Limbaugh the Television Show. After two years with the company, Paul was promoted to head of syndicated advertising sales. Following acquisitions of Multimedia Entertainment by Gannett Inc and ultimately Universal Television, Paul joined Liberty Media’s International Channel Cable Networks as a Senior Management member to head up its advertising sales efforts.

Board of Directors

Odo Habeck
Director
Odo Habeck is Managing Member and Chief Executive Officer of The Michael Kenwood Group LLC, an investor in Breakout Solutions. As Chief Executive Officer, Odo brings more than 20 years of US and Latin America debt capital markets experience, as well as solid experience in developing business strategies and initiatives. His clients spanned both corporate and governments in Brazil, Central and South America. Odo is currently President and Chief Executive Officer of Michael Kenwood Capital Management, LLC, an affiliated general partner entity. Michael Kenwood Capital Management is the asset management division of Michael Kenwood Group. Odo is also the Chief Executive Officer of Michael Kenwood Consulting, LLC, where he is responsible for overall activities, including strategic and new business development. Prior to joining Michael Kenwood, Odo was Director of Business Development and Administration of RGP Investment Advisors (2005-2006) and a Managing Partner of the Financial Consulting Business of OGH Advisors (2003-2005). From 2000– 2002, Odo was a Director of Emerging Markets Debt Capital Markets, Latin America, at Credit Suisse First Boston Inc. and was responsible for the marketing of products to sovereign and corporate clients in Brazil, Colombia, Peru and Panama. Prior to his position with CSFB, Mr. Habeck gained investment banking and emerging financial markets experience holding positions with Deutsche Bank AG and affiliates, The International Bank for Reconstruction and Development (World Bank) and Daiwa Securities America Inc. He is a member of the United Nations sponsored Infrastructure Experts Group, The Bretton Woods Committee and the Initiative for Global Development. Odo has an MBA in International Finance from University of Anchorage Alaska and an undergraduate degree in Finance and Real Estate from the University of Anchorage Alaska. He held a FINRA series 7 and 63 license (expired).

Martin Schubert
Director
Martin Schubert is Principal and CEO of European InterAmerican Finance Corp (the Eurinam Group), a pioneer of the secondary market in Third World debt and one of the leading players in this dynamic and volatile growth market since its inception. Eurinam is an important dealmaker and fund manager in emerging markets, and arranges finance in Third World countries for trade, project and refinancing transactions. Mr. Schubert is a member of the Advisory Board of the Council of the Americas, and is a founding member of U.S.-Venezuelan and US Mexican Business Councils of the Council of the Americas, and a member of Brazilian-American Chamber of Commerce. Martin Schubert presently has a cooperative arrangement with Bunge S.A. in Geneva, Switzerland, a wholly owned subsidiary of Bunge Limited, a U.S. publicly traded company in Geneva, to arrange emerging market debt swaps, debt buybacks, debt equity conversions and debt trading.

Gregory Sukornyk
Director
Gregory, Chairman & CEO and founder of the Company, loves bringing out-of-the-box technology and Internet products to the market. He is an accomplished Internet entrepreneur who co-founded and led, as Chairman & CEO, The X-Stream Network, a pioneer of free Internet access. X-Stream launched in London, England in March 1998, became the 3rd largest ISP in the UK within 12 months and expanded into Sweden, Norway, Denmark and The Netherlands before being acquired for $75m in March 2000 by LibertySurf, France’s leading ISP backed by Bernard Arnault and the UK’s Kingfisher. LibertySurf floated on the Paris Bourse at a record-setting $2 Billion valuation in a €520 Million offering led by Deutsche Bank. Gregory remained as Chief Executive of LibertySurf’s Northern European operations through late 2000, helping the company to become a European Internet leader, before being acquired by Italy's Tiscali. Prior to and following X-Stream, Gregory has been an advisor to other emerging Internet and technology companies such as Lasoo, a pioneer in geovisual search acquired in 2002 by Overture (now part of Yahoo!) and was a co-founder of GS & Associates, a Toronto-based technology and Internet media consultancy. Gregory earned his law degree (LLB) at The London School of Economics in England and a B.A. (Honours) from Queen’s University in Kingston, Canada.

Advisory Board

Leonard Elmore
Advisory Board Member
Leonard Elmore has served as a college basketball analyst for ESPN for over eight years and served in the same capacity for CBS Sports' coverage of the NCAA Tournament. He is an analyst for ABC Sports, an 8-year veteran of the NBA, a three-time All-ACC player and was an All-American in 1974. Mr. Elmore earned a J.D. from Harvard Law School and serves as President of the National Basketball Retired Players Association, a Member of the Knight Commission on Intercollegiate Athletics, a Board Director of 1 800 Flowers.com and a Member of Board of Trustees, University of Maryland.

David Parfitt
Advisory Board Member
David Parfitt is an Oscar-winning British producer best known for his work on classically based films Much Ado about Nothing (1993), The Madness of King George (1995), Twelfth Night (1996), The Wings of the Dove (1997) and the multi-award winning Shakespeare in Love (1998), winner of 7 Academy Awards including Best Picture, 4 BAFTA awards including Best Film and the Golden Globe. He was a co-producer of Mary Shelley’s Frankenstein, a Producer of the Academy-award nominated short Swan Song, served as Production Consultant on Martin Scorsese's Gangs of New York (2002), produced I Capture the Castle (2003) and Chasing Liberty (2004). Mr. Parfitt is currently Chairman of the British Academy of Film and Theatre Actors (BAFTA) and was a Co-Founder of Renaissance Films with British actor, Kenneth Branagh.